Dutch standard postage stamps

Year: 2003
Category: Printed matter
Client: Royal Dutch Post

The design of these standard postage stamps was inspired by the Dutch landscape, the starting point being the well-known view of geometric fields from the air, the first view of the country offered to any visitor landing at Schiphol. Besides the inspiration coming from the landscape, the stamps offer another reading. The design is purely typographical, as the width of each letter determines the width of the surrounding block. This is how old-style metal printing works, setting metal punches next to each other. In this respect the stamps can be seen as a modest homage to the traditions of Dutch typography.The first printing of the stamps was a run of 150 000 000 copies, and they have been reprinted three times since.

Texts, Photography, Magazine.